Visionary Founder & CEO

I’m Perla Harriet Ernest with 15+ years across sectors specialising in human behaviour and communication.

At fifteen, I asked myself a raw question: Why am I here, if I can’t even speak freely?
That question became a decision.

In 2009, I did the work; intensively, consistently, with full determination; because I knew communication was my first step to unlock everything in me: leadership, connection, and creation.

As a multifaceted entrepreneur and executive, curiosity and connection have always been my compass.

As founder & CEO of Proyecto Ernest, we build coherence: smart systems beyond tech, virtuous leadership with agile project management that delivers results, and communication that lands across diversity.

I grew up as an expat; a third-culture life across five continents, shaped by cultures, class dynamics, and hierarchy.

I’ve worked and socialised across worlds; from working-class environments to executives, major company owners, and private circles.

One constant stood out: human behaviour is fascinating uniquely & context-driven.

Mindset, background, childhood conditioning, and environment shape how adults relate, lead, buy, trust, and collaborate across personal life, family, friendships, strangers and business .

Which is why cross-cultural and niche differences aren’t a problem, but a roadmap: understand yourself - others, and you can build cohesion across People, Profit, and Planet.

After moving to Saint-Barths, I realised that excellence is rarely the result of effort alone. It is the result of design.

Saint-Barths has long attracted people seeking beauty, privacy, and a refined quality of life. In the 1990s, that presence was already there, but it moved differently. The island felt simpler, more human, more Caribbean in rhythm, with a quieter kind of discretion.

Today, technology, global expansion, and new forms of wealth have intensified that reality, creating a more layered social and economic dynamic

As I observed residents, seasonal teams, families, luxury travellers, and those arriving with curiosity or ambition, one truth became clear: standards do not hold through effort alone. They are sustained through systems, discernment, human behaviour, and the environments people create around one another.

Island economies operate differently from cities. Logistics are tighter, seasonality is sharper, and pressure travels quickly through teams, homes, hospitality, and operations. Add shifting global conditions and evolving wealth patterns, and the need for thoughtful structure becomes impossible to ignore.

When the nervous system of a business is overloaded, consistency breaks.

Our work supports ambitious businesses and private clients with what actually sustains quality over time: clear processes, strong habits, and human-centred operations that create value today, set standards that last, and stay adaptable in a world that keeps moving. When standards are designed into how people lead, communicate, and operate, expectations stop being an illusion and become a repeatable reality.

So we build standards that hold—without burning out the people behind the work, and with legacy in mind. Because growth without company-specific systems multiplies chaos: bottlenecks appear in operations, revenue, profit, team performance, client experience, and personal energy.